Chanel's Spring/Summer 2020 collection wasn't just about the clothes; the accompanying makeup look, a vibrant and shimmering spectacle, stole the show. Created by Chanel's Global Creative Makeup and Color Designer, Lucia Pica, the beauty aesthetic perfectly complemented the collection's themes, resulting in a cohesive and unforgettable presentation. This article will delve deep into the specifics of the Chanel SS20 makeup, exploring its key elements, the products used, and its lasting impact on the beauty world. We'll examine the campaign imagery, the broader spring beauty trends it reflected, and its place within the context of Chanel's wider Spring 2020 offerings, including both ready-to-wear and couture collections.
Chanel Makeup Spring 2020 Campaign: The campaign imagery for the Chanel Spring 2020 makeup collection brilliantly captured the essence of the look. The models, typically a diverse and striking selection reflecting Chanel's inclusive approach, showcased the luminosity and vibrancy of the makeup. The photography, often characterized by a clean, modern aesthetic, emphasized the individual elements – the shimmering eyelids, the subtly flushed cheeks, the glossy lips – highlighting their individual impact while demonstrating their harmonious interplay. The campaign's overall tone was one of confident femininity, reflecting the spirit of the collection itself. Close-up shots revealed the intricate details of the makeup application, inspiring viewers to try recreating the looks at home. The use of natural light and soft focus added to the overall ethereal quality of the images, creating a sense of effortless beauty that resonated with the modern consumer.
Chanel Beauty Spring: The Chanel SS20 makeup look was far more than just a fleeting trend; it was a significant contribution to the broader Chanel Beauty Spring aesthetic. Pica's vision for spring moved away from overly matte or heavily contoured looks, embracing instead a fresh, radiant quality that highlighted natural skin texture. This shift reflected a wider movement in the beauty industry towards a more inclusive and natural approach to makeup application. The focus on healthy-looking skin, achieved through careful highlighting and contouring techniques rather than heavy coverage, allowed the vibrant pops of color in the eyeshadows and lipsticks to truly shine. This approach mirrored the emphasis on natural fabrics and flowing silhouettes seen in the clothing collection, creating a cohesive brand identity that resonated across various platforms.
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